Yoshikawa Tatsuo took the opportunity of inviting guests at the 2008 Tokyo International Film Festival to Keio University and this launched the idea for the Hiyoshi Festival of Chinese Cinema. The festival is a university-based academic event marked by close interaction between guests either involved in, or knowledgeable of, Chinese cinema, and students and the general public. It relies heavily upon volunteers and outreach to festival organizers such as Nakayama Hiroki and filmmakers like Hamaguchi Ryusuke. With its scheduling flexibility and university funding, Hiyoshi Festival is able to select suitable independent films and cater to guest appearances and academic discussion. Yoshikawa also discusses the shifting balance between financial gain and ambition among young Chinese independent filmmakers.